Bigger than Movies: Video Games Vie for Entertainment Supremacy
Speakers: Ed Fries, Vice President of Xbox Game Content, Microsoft William (Bing) Gordon, Executive Vice President & Chief Creative Officer, Electronic Arts Andrew House, Executive Vice President, Sony Computer Entertainment America Peter Moore, President & COO, Sega of America
Moderator: Dean Takahashi, Staff Writer, San Jose Mercury News; author of Opening the Xbox: Inside Microsoft's Plan to Unleash an Entertainment Revolution
Game publishers have dreamed of Hollywood's riches forever. Now they're generating $9.4 billion in revenues a year, compared to $8.3 billion for movie box office receipts. Overall, movie-related revenues still tower over video games. But the gap is closing. The games industry is expected to grow at double-digit rates in the next five years, and it is already producing hits that rival blockbuster films. Nintendo's Pokemon games have sold 93 million units worldwide. Now who's really the biggest entertainment industry? Video game creators say they're just getting started with the introduction of the new consoles - the Sony PlayStation 2, the Nintendo GameCube, and Microsoft's Xbox. Now the game artists say they have the technology to create high art that can appeal to mainstream audiences. What are the limits of gaming? Will it become the biggest entertainment industry? What are the obstacles facing it? We'll host an all-star panel of game industry seers.
Location: Santa Clara Marriott Hotel 2700 Mission College Blvd. Santa Clara, CA 95054
