Churchill Club - Event Detail - Who Do You Trust? Trends in Trust and Influence for the Next Generation of Business Leaders

- An Evening with Reed Hastings, in Conversation with Michael Eisner (Premier Event)

- Churchill Breakfast Club: Innovation & Change, a "New Normal" for the Legal Industry?

Tuesday, February 26, 2008

Who Do You Trust? Trends in Trust and Influence for the Next Generation of Business Leaders

Speakers:
Robert Cialdini, President, Influence At Work and Author of “Influence: The Psychology of Persuasion”
Richard Edelman, President & CEO, Edelman
Anastasia Goodstein, Founder, Ypulse and Author of "Totally Wired: What Teens & Tweens Are Really Doing Online"
Chris Kelly, Chief Privacy Officer, Facebook, Inc.

Moderator:
Katie Hafner, New York Times

The next generation of rising business stars is among the most info-literate in history. It will surpass any previous generation in its use and understanding of the massive amounts of information available.

Studies have shown marked differences from these so-called "info-entials" and the older generations in how they get information and how much they believe various sources. Newspapers and email are old hat in an increasingly global environment and business gets done in more personal ways, such as via social networks, text and instant messaging.

Because of this, trust has become an even greater currency than price and quality in the fight for customer, partner and shareholder loyalty, and businesses are more and more focused on how to earn and keep their trust. As they confront truly divisive perceptions about how trustworthy business, government, media and non-government organizations are to the info-literates, a key question business leaders are asking today is, who do they trust?

Join us for this highly informative discussion about trust and influence featuring new data from a worldwide study – and find out who the next generation of business leaders rely on for information and why.