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Speakers:
Steve Bendt,
Senior Manager, Social Technology, Best Buy
René Bonvanie,
Senior Vice President, Worldwide Marketing, Partner Programs, and Online Services, Serena Software
Paul Pedrazzi,
Vice President, Strategy and Innovation & Founder of Oracle AppsLab, Oracle
Shiv Singh,
Vice President, Social Media & Global Strategic Initiatives, Avenue A|Razorfish
Moderator:
Charlene Li,
Vice President & Principal Analyst, Forrester Research
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Whether we welcomed them or not, Web 2.0 technologies have quickly and quietly changed the way business is done. A new and ‘net-connected generation of employees is choosing its own way to collaborate and connect–in many cases without management’s watchful eye.
Given that this new work order has already taken root, what are the major challenges and threats we now need to deal with? What opportunities and wins does it represent?
Panelists from companies who are already in step with this new era in the enterprise will address their experiences with Web 2.0 technologies, providing case studies, strategies, and tactics about how these new tools are being used to transform organizations, from HR to Finance to the C-suite.
Sponsored by: 
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