While the YouTube explosion is fueled by amateurs, Hollywood wants to cash in. And with television increasingly unable to reach the core 18-34 demographic , marketers are eager for web video to deliver new advertising opportunities and new customers. Successful television writer/producers, some of whom pull in millions of dollars per year, are talking to VCs about launching Web startups in a bid for independence from the network behemoths. Yet no one really knows how this business is supposed to work. What kind of stories should you tell? Should you tell them in 90 seconds or 20 minutes? Should you build a destination site or syndicate across the Net? And most importantly, how are you supposed to make money on this stuff?

Whether you’re in the entertainment industry, a marketer, or just interested in hearing the predictions of these experienced Hollywood and Silicon Valley pros, you won’t want to miss this discussion, moderated by Frank Rose of WIRED magazine. The panel will look at key issues from venture funding and product integration to business models, creative challenges, and opportunities. Ultimately, they will weigh in on what they believe will work and what should be left on the virtual cutting room floor.

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