Many companies have staked their very existence on internet advertising market opportunities. This session will offer insights on the challenges that lie ahead from an industry perspective as these panelists position their own companies to cash in on the enormous opportunity of advertising on the Internet. Fed by optimistic analyst reports and media coverage, the Internet industry is expecting online advertising to mature into a $6 billion revenue source by 2000, up from an estimated $300 million in 1996. Given the rejection of subscription models and the slow development of a viable transaction infrastructure, advertising represents the best near term hope for a robust online economy.
Kris Hagerman, CEO, BigBook Mahesh Murthy, Partner, General Manager & Creative Director, CKS Partners, Inc. Stephen Franco, Internet Analyst, Pacific Growth Equities