Apple is the richest company on the planet and the world’s most valuable. And yet, since Steve Jobs died nearly 2.5 years ago, few companies have been the object of such scrutiny. Three new books have taken a crack at understanding this dichotomy, and we’ve invited the authors to contribute their perspectives. Don’t miss this provocative and insightful conversation ranging from organization and culture, to leadership, design, and competition–that is sure to leave you with new perspectives of your own.
ATTENTION CORPORATE MEMBERS! Corporate passes will be accepted for this event. We ask that if you register using corporate passes, please do so 72 business hours in advance. We thank you for your cooperation! – Buffet: 6:00 PM
Sponsored by SRI International
Leander Kahney, Publisher, CultofMac.com; Author of “Jony Ive: The Genius Behind Apple’s Greatest Products”
Yukari Iwatani Kane, Author of “Haunted Empire: Apple after Steve Jobs”
Fred Vogelstein, Contributing Editor, WIRED; Author of “Dogfight: How Apple and Google Went to War and Started a Revolution”
Adam Lashinsky, Sr. Editor at Large, Fortune Magazine; Author of “Inside Apple: How America’s Most Admired and Secretive Company Really Works”