The pioneer of modern marketing brings the future into focus as he discusses the art of competing successfully in a real-time world. According to McKenna, real-time translates into being capable of assimilating information almost simultaneously. McKenna asserts that in the race to become a real-time organization, the companies with the clearest view of the new customerÕs need for speed, choice, access and entertainmentÑand those that are most willing to adapt their business models to those demandsÑwill have the edge over their competition. Come listen to how this marketing guru of Silicon Valley tells how Real-Time will transform the way we live and work. A leader in innovation for the past 25 years, McKenna has become legendary for his ability to foresee technological trends and their implications for business and consumers.
Regis McKenna, Chairman, The McKenna Group